Market Orientation is a business planning discipline that stresses an understanding of market conditions and their impact on your enterprise as the major driver for operational and strategic plans. Obviously, this should then also be a major driver for EA planning. Regardless of whether you formally adopt Market Orientation in your enterprise, you will find the survey interesting, and the author (a colleague of ours, Hjalte Hojsgaard) would much appreciate your time and consideration. It is a 10-15 minute effort.
The survey is closed.