EAdirections Blog


EA Tips – Substance OVER Structure

If you read my post on “Style AND Substance” I stated that an EA team shouldn’t spend disproportionate energy on content creation without also paying attention to the many softer, stylistic elements associated with leadership and influence. One without the other and the team will fail. In this “EA Tips” post on “substance vs. structure” I offer that an EA leader should worry only slightly about organization and team structural issues and spend as many cycles as possible jump starting the EA team and getting them to work together to produce meaningful content (strategies, standards, roadmaps, etc.).

Every EA team I work with these days is overloaded. I believe that much of the time spent worrying about structure and organization is time better spent elsewhere. Yes, I know that there are just some HR issues that must be addressed, team members need job descriptions and performance plans, and frankly most people won’t even join a team unless they have a reasonable understanding of their responsibilities and how performance will be recognized.

Beyond that, though, I find that many leaders find themselves slicing and dicing roles too finely and creating a lot of unnecessary work for themselves. In fact, doing so often works against the team and inhibits their ability to be effective. The team becomes just a container for a collection of individual contributors, basically working alone and rarely interacting. The very essence of EA is that everything, in some way or another, depends on everything else. The more discretely you segment coverage areas, the more difficult it is to stitch it all together.

Basically, I am saying to not sweat the organizational issues any more than you must to get a few strong players onto your core team. Don’t be too concerned about segmenting responsibilities discretely among domains. Let individual assignments adapt to the content needs of the enterprise and allow your core group to float among them, learning, growing, and sharing perspectives. Encourage everyone to work together as a team and dynamically rotate individual leadership and deliverable assignments. The team will be better off and the members will be as well, plus less time will be spent deciding who does (and doesn’t) do what and more time will be spent on results.

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