EA has always been a polarizing phenomenon and remains so today. The diversity of opinions on exactly what EA is and how to approach it continues. While there are many variations, two opposing and deeply entrenched camps dominate. Despite these differing perspectives, I have rarely found an organization that couldn’t do EA once they get past their biases. This article highlights the two camps, analyzes complicating issues and offers remedies, and provides suggestions on how most organizations should proceed.
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