Two of the biggest trends that many companies are addressing right now are mobility and Social Networking. Maybe second only to cloud computing in hype right now, these two areas represent significant opportunities for many companies. However, one thing that I have noticed is that sometimes the trends with a lot of hype get a … Read more Mobility and Social Networking: Do You Have a Need for a Strategy?
As a primary direction to create and sustain competitive advantage, some executives have decided it is more important to be different, than better. This is not to say that there is no consideration for operational efficiency, only that it is not the primary driver for many companies seeking sustainable competitive advantage. Many market leaders separate themselves from their … Read more Better or Different? An Argument for Adaptability